A brand may be launched in the market from a particular department of an organization or as a completely independent wing. Whatever be its forms, most brands come with a manual of their own which provides all its workers, stakeholders and clients with a detailed knowledge of its existence and the products and services offered. A brand manual template is thus presented comprehensively, containing the major aspects covered in the manual.
Sample Brand Manual Template:
Brand Name: _______________________________ [mention clearly the name of the brand]
Establishment: ________________ [year]
Branding Strategy: [mention the strategies adopted by the brand and their significance in garnering profits]
- __________________ [strategy 1]
__________________________________________ [description of strategy 1]
________________________________ [impact of strategy 1]
- ___________________ [strategy 2]
___________________________________________ [description of strategy 2]
_________________________________ [impact of strategy 2]
- ____________________ [strategy 3]
___________________________________________ [description of strategy 3]
_________________________________ [impact of strategy 3]
Branding Campaign: _______________________________________ [mention methods adopted to spread the brand]
Logo Overviews: _______________________________ [analyze the logo and its importance as a brand identity, with proper diagram and illustrations]
Communications: _____________________________________ [give details of existing clients and promising customers]
Protecting Our Brand: ____________________________________________ [devise some new ways to save the brand in the present competitive market structure]