Marketing Plan Template

June 28, 2011

A marketing plan template acts as a guide for the proper designing of a comprehensive marketing plan. A marketing plan is an outline of the various modes and means whereby a product or an idea or even an organization can be marketed and publicized to draw attention. Thus a marketing plan template must be clear concise and informative.

Sample Marketing Plan Template:

Name of product: _____________________________________ [Provide the name of the product]

Type of product: _______________________________________ [Mention the nature or category of the product being marketed]

The various media that will be used: [Tick one or more options]:

  • Print media
  • Television media
  • Cinema
  • Advertisement
  • Radio
  • Magazines [Provide a selection of the media that will be used to market the product]

Strategies for marketing the product:

  • Strategy 1: ___________________________
  • Strategy 2: ___________________________ [Mention the various means by which the product will be marketed]

Launch of publicity campaign: ___________________ [dd/mm/yy] [Mention the relevant date]

Download Marketing Plan Template in Word Format


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