Product Plan Template

June 28, 2011

A product plan template is a layout used for the designing of an effective and comprehensive product plan. A product plan deals with various aspects of a product from its launch, advertising to its pricing and marketing. A product plan template must cover all the key areas related to a specific product in order to be valuable.

Sample Product Plan Template:

Name: _______________________ [Name of the product]

Nature of product: ______________________ [Mention the nature of the product whether it is software, an idea or a material good]

Product developed/manufactured or produced by: ___________________________ [Provide the name of the producer or company that manufactures the product whose plan is being created]

Date of launch of publicity campaign: ____________________________ [dd/mm/yy] [Mention the relevant date]

Targeted customer profile: ________________________ [Mention the chief customer group that is envisioned to be buyers of the product]

Budget for initial stages of publicity: ______________________ $ [Provide an approximate estimate of the budget for the initial publicity blitzkrieg for the product]

Contact for more information: _____________________ [Provide a contact number]

Download Product Plan Template Template in Word Format


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